As consumers moved from print to digital formats of content consumption, the possibility of having live interactions across devices has become increasingly popular. Engage in one-to-one conversations with your existing and prospective clients in a more human, natural, and connected way than was possible before.
Now the truth is, no matter how advanced we get as a species, nothing can ever replace the human connection. When you know, like, and trust someone, it is much easier to find the logic to justify the sale, and live streaming is an excellent choice to do so. As a ground rule, audiences don’t like being “advertised” to anymore. The dynamic has changed. People decide where and how they want to be involved with a brand on basis of what that brand believes in, what are their foundational values, and goals. It is emotion that helps establish a connection, and then logic that makes the sale. Videos, either streamed as pre-recorded ones or live, give the audience an opportunity to put a face behind the entity. It gives them a chance to be a part of the conversation, to have a two-way communication as opposed to being a spectator alone.
Another advantage of live streaming is that many factors, pandemic included, have seen a much wider audience comfortable with this form of communication. Previously, a chunk of the population around the world was averse to having conversations via digital media, but not anymore. This widens the horizon for businesses of all scales across all industries.
Lastly, when you choose to get on a live stream with a professional agency like Photo Pandits, we can help you get comfortable with the camera, ensure great video quality, and have everything wrapped up in a cost and time efficient manner.
Our experience in the field of corporate photography and films has enabled us to look beyond what lies in front of us. Instead of delivering a product that just looks appealing, we work to deliver products that work for you, getting involved at the conceptualizing stage itself.
With extremely strong protocols and processes set in place, we have a team of individuals that are experts in their own fields so that when put together, you get a set of photos or films that have been strategized, written, shot, edited, and finished in the best possible way.
We understand that not everyone is as comfortable in front of a camera as some others are. However, it is extremely critical for us that the entire experience is comfortable for you. To that effect, we choose to personally be there for you, getting through the process together.